Retail chain, Ashworth & Bird Ltd (trading as Frank Bird (menswear)), has been bought in a pre pack administration deal by Ashworth & Bird (Jersey) Ltd, saving 16 jobs.

After he company fell into financial difficulty and faced increasing pressure from creditors, Armstrong Watson were appointed administrators and successfully sold the company to the Ashworth director upon appointment. 

The retailer had stores in Wakefield, Reigate and Barnsley and first opened in 1939. Frank Bird sold top designer brands, including Hugo Boss and Ralph Lauren. 

Pre-pack administration is a quick and efficient process whereby the company is sold to a third party or new company at the same time it goes into administration. A pre-pack can safeguard jobs and the business, allowing debt to be restructured.

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